Forget fast fashion, forget your American Bella Hadid-Justin Bieber streetwear, we’re going to tell you about streetwear brands in India that are all about quality, culture, and style. From bold graphics to modern takes on traditional Indian motifs, these brands are pushing the boundaries of street fashion and making a name for themselves on the global stage. How? India has something the West doesn’t - colour, stories old and new, and unmatched diversity.
The History of Streetwear in India
Streetwear in India has a relatively short history compared to other parts of the world. It began to gain popularity in the early 2010s, with the rise of local streetwear brands and influencers promoting the style on social media.
The rise of streetwear has been limited by the country's relatively small middle and upper-class population, as well as the fact that this is still a niche style in India compared to more traditional forms of fashion.
In recent years, there has been a growing interest in streetwear in India, with more and more local brands popping up and international streetwear brands such as H&M, Superdry and Nike opening flagship stores in major Indian cities.
However, the real gems in Indian streetwear can be found not in the global brands like H&M and Adidas, but in the emerging local brands that are creating their own distinct styles of streetwear inspired by their own colours, experiences, and stories.
We’re going to highlight and showcase some of the top streetwear brands in India that are creating unique and innovative designs, and making a name for themselves in the streetwear scene both within the country and globally. These brands are pushing the boundaries and contributing to the growth and evolution of streetwear culture in India, and they deserve recognition for their efforts.
The Rad-est Streetwear Brands in India
prxkhxr is an Indian streetwear brand known for its vibrant printed shirts and t-shirts, featuring designs inspired by animals, Satyajit Ray, and more. The brand offers comfortable and relaxed clothing that is also unique and stylish.
2. Cosmic Roach
Homegrown, hemp, tripped-out shirts are their thing and they do them perfectly. They’re exploring the cosmos through their cosmic roaches, and you can see this through their clothing and their NFT store.
Started by 2 ex-PUMA employees, Capsul is your one-stop shop for multi-brand streetwear from Indian and international brands. Extremely well-curated, you can also visit their store at Cunningham Road, Bangalore.
4. Clime Scene
Our clothing is meant to help you stand out from a crowd of conformity, a sea of sameness. The decline of India’s colourful sensibilities to black crop tops, blue jeans and blue shirts is saddening, and we want to stir shit up. Wear Clime and we guarantee you’ll make heads turn.
There are a lot more streetwear brands in India of course, but we’ve chosen those that also have an eco-friendly, sustainable fashion aspect to them. Fashion is the world’s second most polluting industry. So if you’re not sustainable, what’s the point?
The Rise of Streetwear in India
Streetwear culture in India has seen a significant rise in recent years. It started as a subculture within the fashion industry, but has now become more mainstream, with many local and international brands catering to the Indian market.
Streetwear in India has evolved over time, starting with a focus on comfortable and casual clothing, often featuring bold prints and graphics. With the influence of global streetwear trends, the style has become more sophisticated, with a greater emphasis on high-quality fabrics and attention to detail.
The rise of streetwear culture in India can be attributed to several factors, including the increasing popularity of athleisure, the growing influence of social media, and the rising disposable income of the Indian middle class. The younger generation, in particular, has been instrumental in driving the trend, as they are more inclined towards experimenting with different styles and embracing new fashion trends.
Streetwear-focused fashion events such as the India Street Fashion Week and the Blender's Pride Fashion Tour, have also helped to showcase the work of up-and-coming streetwear designers and brands
In recent years, streetwear culture in India has also seen a rise in the popularity of streetwear-inspired NFTs. The future of NFTs is undecided, but the art is undeniably fantastic.
Additionally, streetwear has also been a powerful tool for self-expression for many young people in India, who have been able to use it as a way to break out of the traditional fashion mold and create their own unique style. As the streetwear culture continues to grow in India, it is likely that it will continue to inspire new and exciting fashion trends and styles.
Overall, streetwear culture in India has come a long way from its humble beginnings in the 2000s and is now a rapidly growing and evolving
Streetwear and Self-Expression
Streetwear is a fashion genre that allows you to embrace your individuality and stand out from the crowd. With its bold graphics, oversized silhouettes, and sleek minimalism, it offers endless possibilities for self-expression. Whether you're a fan of high-end labels or prefer more underground brands, there's something for everyone in the world of streetwear.
Don't be afraid to experiment with different styles and push the boundaries of what you're used to. Streetwear is all about taking risks, and you never know what you might discover by trying something new. From the latest sneakers to statement jackets, there are countless ways to incorporate streetwear into your wardrobe and make a statement.
But it isn't just about the clothes, it's also a culture and a community. There's a sense of camaraderie among streetwear enthusiasts, who come together to share their love for the latest trends, hyped releases, and vintage finds. So, don't be afraid to explore different brands, attend events, and join online communities to learn more about the culture of streetwear and be inspired by other fashion enthusiasts.
Streetwear is a fast-growing and exciting fashion style that is quickly gaining popularity in India. The streetwear scene in India is home to some truly innovative and talented brands and designers. If you're interested in exploring the streetwear scene in India, we highly recommend checking out some of the featured streetwear brands in India. These brands are at the forefront of streetwear fashion in India and are doing some truly innovative work. From established brands like Dhruv Kapoor, to new and emerging streetwear labels, India has a lot to offer.
So, don't be afraid to step out of your comfort zone and explore the Indian streetwear scene, you might just discover your new favorite brand or designer.
So, what’s your favourite streetwear brand? Don’t be shy, tell us in the comments.